If you need to make a major announcement, improve your image, or plan a goodwill event for your business, M45 is here to help you pull it off without a hitch. We are experts at traditional public relations support including:
  • Community Relations
    Businesses have a responsibility to the community in which they reside. Strong communities often reflect the leadership of strong businesses. M45 can help you coordinate all your community relations, including:
    • Local media management
    • Event sponsorships
    • Educational institution relations programs
  • Crisis Planning and Management
    As much as you try to avoid crises, they still occur. Accidents. Fires. Chemical spills. Law suits. Any number of unusual or unsettling situations can put you in the public eye when you least want to be there. M45 can help you develop a plan for communication to ensure you're prepared and well-represented should crisis hit. So, while an event may cause you to briefly panic, you can rest assured knowing you already have processes in place to help you manage even the most awkward situation.
    • Plan creation
    • Material creation
    • Official spokesperson duties
  • Media Relations
    You know that you need to talk to reporters, but how do you make sure that they will listen when you do? How do you “pitch” a story so that it grabs an editor’s attention? How do you know when to STOP pitching? Is there ever a time when you can “just say no” to a reporter? And who’s keeping track of what reporters are now covering what beats? Media relations is more than just sending out press releases, it’s knowing what will work for you – and against you – with various types of publications. Let us help!
    • Planning and Coordination
  • Trade and Business Press Relations
    Need to get your name out in the marketplace? Have an exciting new product or capability to showcase? When you need the third-party credibility and broad coverage of trade magazines, M45 can help make you newsworthy, with both contacts and content.
    • Develop editorial relationships on your behalf...and maintain them
    • Place articles in magazines
    • Set up successful, cost-effective press tours as well as traditional press conferences
    • Research and coordinate trade organization presentation opportunities
    • Step in with fast editorial response
 
     
524 West Stephenson Street, Suite 100, Freeport, IL 61032   p:815-232-2121   f:815-297-0166
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