Client: Honeywell

Project Objective:
We need to make use of the Medical Design & Manufacturing West show to generate sales leads in the medical device market.

MD&M West is the largest event of its kind in the world and brings 1,500 leading suppliers to the medical device manufacturing industry together with tens of thousands of attendees representing the world’s most innovative medical device companies. The MD&M West show offers Honeywell an ideal venue to showcase its full line of products. To make it happen, Honeywell gave M45 the role of coordinating everything.

Strategy:
M45 designed a booth, including the layout and display graphics, to highlight new products. We handled show registration, coordinated hotel arrangements, booth schedule and produced pre-show packets for Honeywell staff. We even handled the “stars” of the show, gathering and shipping all product samples.

Results:
The booth drew visitors into Honeywell’s space and M45’s coordination of show details allowed Honeywell staff to focus on creating relationships, which generated 110 solid sales leads.

  
     
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