December 2003 - Momentum - M45 Marketing Services

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M45 Momentum: 45 Seconds to Maximize Your Marketing

December 2003
Happy Holidays!

to this month's edition of M45 Momentum, a monthly e-newsletter for the business community featuring tips, trends and trivia from the experts at M45 Marketing Services.

It's hard to go anywhere this time of year without trying some tempting treats, listening to carols...or having someone try to sell you something. So in this special December issue we hope to combine all of those elements to bring a little more joy to you and yours.

Having trouble with the formatting? An HTML version of this newsletter is always available at www.m45.biz/resources/momentum/12_2003.asp.

It's time to start closing the books on 2003. Before we get too nostalgic, we want to make sure everything's in order—and of course, to the best advantage for our personal and business ledgers. Your accountant or financial planner is the best person to see, but in the U.S. you can start with free advice on tax law and preparation from our own Internal Revenue Service.

Don’t let your customers get lost when it comes to identifying your business or service. A creative and well-designed sign not only brings people to your company, but also visually reinforces your corporate identity that makes a first statement about your business’ quality and commitment.

[Rudolph on Roof Graphic] M45 Marketing Services can help you develop your signage idea. We will begin by understanding the message that you wish to convey. Our graphic artists will then create a general concept that adds visual appeal by refining it with your corporate logo (or create or modify one if needed), and adding the correct color palette. Their final design will be one that makes the statement you wish to characterize your business.

If your business is larger than one location, we can coordinate the signage concepts to offer consistency for customers and clients that visit other sites. Finally we can suggest sizes, locations and general criteria for determining the placement of this critical element of your image.

Online sales are continuing their upward trend, with an expected $17 billion in e-commerce this year. The top five online department stores currently are...

Amazon
Walmart
Target
JC Penney
Sears

Santa Claus, Christkind, Noel, Saint Nicholas, Black Pete, Papa Noel, Julinisse, Father Christmas, Old Man Christmas, Pere Noel or le Petit, Kriss Kringle, Befana, Santa Kurohsu, Three Kings, Star Man or Wise Men, and Basbouschka.

Talk about Global Marketing—this jolly old elf is an expert! And the global marketing tips you can learn from this legend apply to any business:

No matter what you do—make sure you're the best. The Grinch is good, but he's no St. Nick!
Santa excels in customer service—keeping your customers happy is the name of the game.
And Santa is renowned for on-time delivery— getting the presents, er, products there when you say they'll be there.
Finally, remember that public relations is very important for any business. Santa is an expert on getting his name and his image out there among his clients.

If you don't want to be singing this sad version of this well known carol in December 2004—or whenever the end of your fiscal year may be—be sure to contact M45 Marketing Services early in the year to help you start your marketing efforts off on the right foot!

[Treble Clef Graphic] We've reached the end of fiscal year
And much to our dismay
We're thousands over budget,
And we don't know what to say.

We've tried and tried to spend much less,
But still we shed a tear.
Bad tidings to end our fiscal year, fiscal year
Bad tidings to end our fiscal year

M45 Marketing Services
524 West Stephenson Street, Suite 100
Freeport, IL 61032
815-232-2121 - Phone
815-297-0166 - Fax
www.m45.biz

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