January 2003 - Momentum - M45 Marketing Services

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M45 Momentum: 45 Seconds to Maximize Your Marketing

January 2003 · Planning: Start the Year Right

to the inaugural edition of M45 Momentum, a monthly e-newsletter for the business community featuring tips, trends and trivia from the experts at M45 Marketing Services.

You're receiving this publication because you are a customer or supplier of M45 or someone who has an interest in marketing a product or service. Please refer to the end of this email for subscription information or to send this publication to a friend.

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For access to your schedule anywhere in the world, check out the Netscape Calendar at calendar.netscape.com/. You can update this calendar with meetings and select from a list of holidays and events. Their Website promises forthcoming synchronization tools to integrate this calendar with PDAs, such as Palm handhelds, and popular email clients, such as Outlook.

At this point of the year, you’ve probably narrowed down your production schedule and have at least an idea about the budget for the next few quarters. Of course, promoting your company and products was always foremost in that process, right? If not, you’re hardly alone, but you do run the risk of having products and services that aren’t ready for your customers or vice versa. Fortunately, M45 Marketing Services is here to help you formulate a strategy encompassing all of your marketing objectives from branding, research and positioning through advertising, public relations and Internet and technical communications.

As a business professional, you are already an expert in business planning. Let us show you how to begin marketing planning—determining your marketing goals, figuring out how to reach them, and then measuring their success at the end of the day. You’ll quickly find that effective marketing planning is one of the smartest investments you can make this year.

Call M45 at 815-232-2121 to discuss your marketing needs.

In a study by noted information technology analysts Standish Group International, executives blamed project failures on factors that could have been eliminated by better planning. Among these causes were incomplete or changing requirements, unrealistic expectations, and lack of resources.

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One hundred percent of the 17 M45 employees contributed to the recent United Way campaign. M45, which shares office space with United Way of Northwest Illinois and the Freeport Community Foundation, matches all Fair Share contributions and celebrated reaching this goal by presenting an additional donation to New Horizons Counseling Center.		Top Ten Anti-Resolutions Learn your customers’ embarrassing third-grade nicknames. Plan to gain back only 0.75 lbs. for each one you lose. Pick a company name with a meaning obscure enough to provoke everyone’s interest. Stop claiming, “The check’s in the email.” Set the alarm clock back two hours—setting it ahead 10 minutes just isn’t providing quite the jolt you need in the morning. No, your significant other is never going to believe you’re working late on the “Illinois Coalition to Fight...umm...Feline Exportation” Finally figure out that “optimization” is engineerese for “Web surfing.” Refer to your boss as Mussolini only when his back is turned. Schedule conference rooms for 36-hour blocks. You never know. Coin one new buzzword or acronym per month in your office. Smoke only while on the treadmill. Naptime: not just for preschoolers. Pick-up lines are considered inappropriate in staff meetings from Memorial Day through Labor Day. Limit Top Ten lists to no more than 11 entries.


M45 Marketing Services 524 West Stephenson Street, Suite 100 Freeport, IL 61032 815-232-2121 - Phone 815-297-0166 - Fax www.m45.biz		Subscription Information To receive a copy of M45 Momentum each month, click here. To be removed from the M45 Momentum distribution list, click here. To visit the M45 Web site, click here.

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