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M45 Momentum: 45 Seconds to Maximize Your Marketing
 

January 2004 · Setting the Game Plan

WELCOME to this month's edition of M45 Momentum, a monthly e-newsletter for the business community featuring tips, trends and trivia from the experts at M45 Marketing Services.

This time of year at M45 there's not much time for play. So let's kick off the first issue of the year with a mix of serious communications and football fun.

We encourage your feedback! Send comments and story suggestions to info@m45.biz. Having trouble with the formatting? An HTML version of this newsletter is always available at www.m45.biz/resources/momentum/1_2004.asp.
PREPARE TO LAUNCH

You're ready to start advertising your new product in publications, but where to start? We recommend the following sources for circulation and demographic information about newspapers and magazines. Some may surprise you.

THE SPOTLIGHT


TECHNICAL WRITING

Do your products speak for themselves?

Whether your product or service is simple or complicated, you need solid documentation to help your customer select and use your product. Good technical documentation will help accelerate your selling process, lower your cost to sell, create opportunities for market growth, help decrease liability and lessen support costs. It is an integral part of your product offering and customer communications. It directly affects customer satisfaction.

We provide pre-sale technical documentation such as catalogs, data sheets and web-based interactive catalogs so your customer will understand your product's options, see how your product can help solve their problems, and then make an informed choice. We provide post-sale documentation to help your customer install, program and/or operate your product. This documentation ranges from simple installation instructions to large user manuals and software-based help files. This is an important step in your sales cycle. Your next sale may hinge on the experience your customer has when trying to use your product.

M45 boasts a team of five professional technical writers who have years of experience in documenting hardware and software, business writing, internal processes and instructional design, for regional and global audiences, in traditional publications and state-of-the art media, ready to jump in at any point in your project.

Call M45 at 815-232-2121 to discuss your communications needs.

STAR LITE -- Twice as creative and at least a third less serious than your average newsletter copy

Super Bowl Advertising Trivia!

The Super Bowl is arguably the most-watched program in TV history, claiming 138.9 million viewers last year. And as is probably obvious when watching, it's not just the Super Bowl of football—it's also the Super Bowl of advertising. Take our Star Lite quiz to see how you rate as a Super Bowl Ad Expert—if you don't score high, at least you'll have plenty of good trivia to share if there does happen to be a slow moment in the game! Go Panthers! Go Patriots!

1. The average price for a 30-second spot at Super Bowl XXXVIII is
$1.8 million
$2.25 million
$2.50 million
$3 million
2. The average price for a 30-second spot has
Increased from 2003
Decreased from 2003
Stayed about the same as 2003
3. The Super Bowl claims to retain what percentage of its viewers during commercials?
50%
70%
85%
99%
4. What percentage of viewers think that the commercials are worth what they cost?
18%
25%
39%
60%
5. What percentage of people actually switched product-buying behavior after seeing a Super Bowl ad?
2%
7%
20%
33%
6. The Super Bowl audience consists of how much of the U.S. population?
15%
33%
50%
75%
7. The Super Bowl has more ads than other televised specials, such as the Academy Awards or other professional athletic playoff events.
True
False
8. What percentage of viewers tune in to the Super Bowl just to see the ads?
9%
18%
29%
42%
9. True or false: a movie promoted during Super Bowl coverage achieves twice as much first-weekend, first-week and total U.S. box office revenue than the average non-Super Bowl-promoted movie.
True
False
10. If Super Bowl advertising could be classified as the battle of the dot-coms in 2002 (remember the famous Apple computer commercial?), it is speculated that the 2004 Super Bowl might be classified as the battle of the
Pizza Purveyors
Lords of Lingerie
Political Pundits
Pick-up Truck Pros
Erectile Dysfunction Distributors

(View Momentum on the M45 Website if your email program won't allow you to submit your answers in this form.)

DESTINATION: M45
The Results Are In!

M45 Marketing Services is unique among agencies of our size in that we actively seek the input of all of our clients. As part of our continual improvement efforts, we regularly send out surveys to determine how well we met your expectations.

From the 315 surveys we distributed in 2003, the results speak for themselves:

  • Our projects were delivered on time 98% of the time
  • 99% of our service met or exceeded your expectations
  • Our effectiveness in interpreting your requirements to produce a finished project that met your needs was rated as excellent by 90% of you

Just listen to some of the comments our customers have offered in these questionnaires.

"I have been very pleased with M45's ability to listen to our needs and produce high quality work in a timely manner. Input from M45 staff is realistic and demonstrates their knowledge and experience in working in the 'real' world."

"The layout and graphic design provided by M45 for our online newsletter lends an attractive and professional look and feel…We are very pleased with the traffic that this newsletter has generated."

"I was extremely impressed with the creativity of this project! It was fun and so different from everything we have done in the past. I love the sales flyer! I'm anxious to get it out there and see what the results are. Thanks!!!!"

 

M45 Marketing Services
524 West Stephenson Street,
Suite 100
Freeport, IL 61032
815-232-2121 - Phone
815-297-0166 - Fax
www.m45.biz

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