February 2003 - Momentum - M45 Marketing Services

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M45 Momentum: 45 Seconds to Maximize Your Marketing

February 2003 · Customer Relationships

to this month's edition of M45 Momentum, a monthly e-newsletter for the business community featuring tips, trends and trivia from the experts at M45 Marketing Services.

In February our hearts turn to customer relationships: courting them, making them happy, delivering on our vows, keeping communication open, deepening the trust, having them brag to their friends...whatever it takes.

Having trouble with the formatting? An HTML version of this newsletter is always available at www.m45.biz/resources/momentum/2_2003.asp.

Web conferencing tools allow today's dispersed workforce and customer base to use the speed and ubiquity of the Web to conduct real-time interaction.

Depending on the software, meeting participants can view each other's desktops, use features such as a virtual white board and threaded discussions, and share software applications. Price, ease of use, variety of features and security are all considerations when selecting a vendor, such as one of the following:

ReadyConnect Online
WebEx
NetMeeting
PlaceWare

Do you know what your customers say about you?

Satisfied, repeat customers are at the core of every successful business. A satisfied customer is the most effective and least expensive sales promotion available. It costs many times more to recruit a new customer than to retain an existing one. Effectively measuring customer satisfaction with your products and services can have an immediate impact on the direction of your organization.

The survey specialists of M45 Marketing Services provide a variety of satisfaction surveys that utilize the most appropriate means of data collection. These include the Internet, mail, telephone, and personal interviews. The use of a Website to implement a survey can supply preliminary results within hours or days. We can help you with questionnaire development, graphics and design, delivery implementation, data analysis, and professional reports and presentations with actionable results.

Call M45 at 815-232-2121 to discuss your marketing needs.

Can your customers do business with you 24 hours a day? According to researchers with the Boston Consulting Group, 65% of online sales are not completed because the customer finds it too difficult to continue all the way through checkout.

[Frustrated Customer Graphic]

M45 Marketing Services has teamed up with the Journal Standard and Highland Community College Business Institute to produce three seminars focused on marketing and communications for local businesses. These SEEDS (Service Education and Economic Development for Small Businesses) seminars will run from March through May at the Highland Community College Student/Conference Center. For more information contact Aubrey Mitchell at 815-232-2121 ext. 241.		February is the month in which the U.S. honors its 43 Presidents. It's only fitting, then, that we bring you our own take on another form of communication: political sloganeering. Rejected Campaign Themes Bob Turner. The lesser of two evils. Four terms in Congress and still unindicted! The All-Elvis Party. Not just for Tennessee and Nevada anymore. Howard: Could I really do worse than the last guy? Jenkins: 33% less brothers-in-law than my opponent. John Smith: We'll probably both regret my nomination. Punch #12 on Nov. 3. I still can't BELIEVE I got fewer votes last time than the Jerry Garcia write-ins. Vote May M. Bezzle for Comptroller. That last sign should have said pro-literacy and anti-litter. We stand on what we believe...our people.


M45 Marketing Services 524 West Stephenson Street, Suite 100 Freeport, IL 61032 815-232-2121 - Phone 815-297-0166 - Fax www.m45.biz		Subscription Information To receive a copy of M45 Momentum each month, click here. To be removed from the M45 Momentum distribution list, click here. To send comments and story suggestions, click here To visit the M45 Web site, click here.

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