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April 2003 · Planning: Researching Your Marketplace
 to this month's edition of M45 Momentum, a monthly e-newsletter for the business community featuring tips, trends and trivia from the experts at M45 Marketing Services.
Many of our clients are approaching the point in the year when they are consolidating their strategic and operational plans. To make sense of your market—customers, competitors, technology, trends, channels, pricing—you need the most accurate and up-to-date information. An experienced researcher is invaluable for making sense of the overwhelming flood of publications and often inaccurate Internet resources. Our researchers can help decision makers by locating specific pieces of data from high-quality, premium online sources that you can trust for accuracy, completeness, and reliability in formulating your plans.
We encourage your feedback! Send comments and story suggestions to info@m45.biz. Having trouble with the formatting? An HTML version of this newsletter is always available at www.m45.biz/resources/momentum/4_2003.asp. |
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FirstGov is a portal to all federal government information on the Web. Designed as a user's first stop along the path to electronic government, FirstGov helps guide citizens and business people through thousands of federal Websites to get the information and services they need. Examples for business related information includes resources for
- Business data and statistics
- Small business development
- Laws and regulations
- Workplace issues
www.firstgov.gov/Business/
Business_Gateway.shtml
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Finding market research to develop your business plan, understanding your competitors and customers, and following global legislative trends are just a few of the many issues faced by today's business professional. The need to stay competitive and informed is acknowledged by decision makers in every type of business. But searching for the correct information to help you, and then making some sense out of it, can be costly and time consuming.
Whether you are a small business owner or work for a Fortune 500 company; are in an insurance or an investment firm; or are in a manufacturing or a service industry, the research professionals at M45 Marketing Services can help you! We offer a full range of primary and secondary research that covers the vast amount of worldwide information. Allowing us to collect, analyze, evaluate, and package information for you in various formats can potentially save you both time and money.
Let M45 support your business by being your research department behind the scenes, and see how quality information can improve your business planning!
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How many Web pages are there? According to SearchEngineWatch.com, Google has the largest number of indexed documents at 3 billion files. Two billion of these are estimated to be standard Web pages, while the remaining billion are images, Usenet postings and other types of documents, such as Adobe Acrobat and Microsoft Office files.
And how many Websites are there? That number, too, is difficult to determine and ever-changing. One indication would be the number of domain names (such as m45.biz). In November of 2002, the State of the Domain reported 1,479,014 unique domain names.
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Research Case Study
One of our clients experienced exceptional growth during 2001-2002, and the CEO was looking for a way to monitor industry information to maintain his company's profitability. Our information professionals determined that a current awareness service that monitored publications and reports specific to his business would be a time and money saver for this company.
In addition, a marketing report was compiled which included detailed information on two of this company's key competitors, along with trends and forecasts for the industry. A final component was a sales prospect list for the company's demographic area.
The high-quality information provided not only helped the CEO to make better forecasts for his company, but he estimated that the cost for this service was roughly one-third of what it would have cost him and his staff to obtain similar information.
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How do you know when it isn't safe for a ship to sail through a brainstorm? Some ideas are just "ahead of their time," but it wouldn't take too much market research to prevent these hypothetical products from seeing the light of day:
Research to the Rescue
- Ranger Bob's English Pub Darts (K through 3rd)
- The Sit-and-Salad Spin
- Rotary Cell Phones
- "Hope That's a Fracture" At-Home Radiology Kit
- Housepet Tattoos and Piercings
- The McGizzard
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M45 Marketing Services
524 West Stephenson Street,
Suite 100
Freeport, IL 61032
815-232-2121 - Phone
815-297-0166 - Fax
www.m45.biz
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Subscription Information
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