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M45 Momentum: 45 Seconds to Maximize Your Marketing
 

May 2005

School's out...or is it?

WELCOME to this month's edition of M45 Momentum, a monthly e-newsletter for the business community featuring tips, trends and trivia from the experts at M45 Marketing Services.

"Learning is what most adults will do for a living in the 21st century."

—Bob Perelman

Many organizations have discovered the value of mentoring and coaching—not only for their top executives, but for all levels of employees. Value-based organizations use coaching to build alignment and develop future leaders. While most people realize that they need to constantly hone their knowledge and skills in their chosen profession, they sometimes ignore more common business areas such as marketing, computer savvy, finance, interpersonal and presentation skills, management, administration and sales. M45 can help you with a training needs assessment to determine the critical skills your employees require the most in the fields of communication, organizational change and leadership. In addition, we can provide training in those areas as well.

It is easy to become complacent and comfortable in business and avoid change and improvement. Review your business needs and improve those that need a boost. Learning is a life-long process. Make your business development continuous, too!

PREPARE TO LAUNCH

Worth a Bookmark!

The following quick reference sites are useful for those times when you need to check the spelling of a word, verify a quick fact, determine a text's translation or to confirm the current and correct time.

"I am still learning."
—Michelangelo

STELLAR STATS

Time for a Change?
Does your lifelong learning plan include a career change? Find out what occupations the U.S. Department of Labor anticipates will have the most growth through 2012 and which industries are growing the fastest.


Learning to Savor the Spotlight
THE SPOTLIGHT

How often is the spotlight on YOU? And when it happens, how do you perform? Are you eloquent? Motivational? Clever? Composed? Do you stay on topic, or lose your focus…and thus your opportunity to shine?

If you've always wanted to make a better impression, now is the time to take action. Whether you're going to be interviewed by the newspaper, be a speaker at a seminar or present business goals to your workforce, a few hours of intensive personal training can dramatically improve your effectiveness.

M45 can help you:

  • Pinpoint your personal style
  • Identify your strengths and weaknesses
  • Prioritize improvement options
  • Learn successful preparation skills
  • Minimize worry

So the next time you need to work with the media or make a speech, you can be ready, willing, and yes, quite able to grab the spotlight and impact your audience in a positive way.

Learn to enjoy center stage. Call M45 for more information on training opportunities or professional development.


DESTINATION: M45

Creative Learning
Creative thought doesn't always come on command. Anybody who has ever stared at a blank piece of paper or a stark white computer screen knows that, sometimes, the ideas just don't flow.

The same holds true when you ask for input from your employees. "Let's try something new," you say. "How can we improve our processes?" "What can we do to make work more fun?" "How can we reach more customers?" "What new products should we be exploring?" You're open to suggestions...but you're not getting lots of ideas on how to do things differently.

Teaching your staff to think more creatively is one way to open up doors blocked by years of the "we've always done it that way" philosophy.

For one of M45's customers north of the border, creativity training sparked new enthusiasm and a brand new commitment to a fresh eyes' approach. Employees in product and marketing management attended a two-day workshop specially designed by M45 to meet their needs. Attendees raved about the benefits, and left the event to go "oot and aboot" with renewed confidence in their creative talents and specific strategies to nurture their imaginations when stagnant thoughts threatened to keep them down.


 
STAR LITE -- Twice as creative and at least a third less serious than your average newsletter copy

A recent survey by SnagAJob.com found that 98% of Fortune 500 CEOs had somewhat ordinary hourly job early in their careers. These folks are stellar examples of life-long learning and self-improvement.



Can you match the business leader with the job they probably would just as soon forget? (See correct answers at bottom of page.)

  1. Hilton Hotels
    Stephen F. Bollenbach, Co-Chairman and CEO
  2. Southwest Airlines
    Gary Kelley, Vice chairman and CEO
  3. Supervalue
    Jeffrey Noddle, CEO and president
  4. General Mills
    Stephen W. Sanger, Chairman and CEO
  5. CarMax
    Austin Ligon, CEO and president
  6. Valero Energy Corp
    Bill Greehey, Chairman and CEO
  7. Office Depot
    Steve Oland, Chairman and CEO
  8. Murphy Oil Corporation
    Claiborne Deming, President and CEO
  9. State Farm Insurance
    Edward B. Rust Jr., Chairman and CEO
  10. M45 Marketing Services
    Joe Vaske, M45 Co-founder
  11. M45 Marketing Services
    Marilyn Smit, M45 Co-founder
  1. Parked cars at a hospital in San Antonio
  2. Cashier in a grocery store and worked at a daycare center for 3- to 6-year-olds
  3. Laborer for a construction company, grocery store clerk, waiter
  4. Grocery bagger
  5. Electrician
  6. Carpenter
  7. Scooped ice cream at Disneyland
  8. Painted houses and barns, and sold home smoke and fire alarm systems.
  9. Waited tables, washed dishes, and worked as a laundry pick-up and delivery person
  10. Pulled weeds in soybean fields, vaccinated baby pigs, and de-seeded thistles (among other farm chores!)
  11. Chopped cotton

M45 employees have also traveled the road of lifelong learning to reach their current stations in life. Early careers included:

  • Paper boy
  • Clerk in the book section at Media Play
  • Clerk at Sbarro's pizza
  • General file clerk/floater at Honeywell MICRO SWITCH
  • Assistant for the Northwest Illinois Computer Education Consortium
  • Waitress at the Yum Yum Coffee Shop
  • Car hop at the Mr. Chipper Drive-In
  • Worked at the Learning Resource Center at the University of Iowa
  • Waitress in a small town restaurant (where the Tuesday night special was liver and onions with sour cream raisin pie for dessert!)
  • Driving a hay baler, dishwasher for a local nursing home
  • Lifeguard and children's swimming teacher
  • Receptionist at a retirement home
  • Carhop at the A&W
  • Chambermaid at a motel, waitress for one day at a doughnut shop
  • Checker in domestics and jewelry at a discount store

Is this how committed you are to training?
Answers to quiz: 1. g   2. f   3. d   4. i   5. b   6. a   7. c   8. k   9. e   10. h   11. j

M45 Marketing Services
524 West Stephenson Street, Suite 100
Freeport, IL 61032
815-232-2121 - Phone
815-297-0166 - Fax
www.m45.biz

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524 W. Stephenson Street, Suite 100, Freeport, IL 61032   p:815-232-2121   f:815-297-0166
© 2001- M45 Marketing Services Inc. All Rights Reserved
 

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