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June/July 2003 · Happy Anniversary
 to this edition of M45 Momentum, the marketing e-newsletter for the business community featuring tips, trends and trivia from the experts at M45 Marketing Services.
The beginning of summer ushers in a season of weddings and celebrations. M45 just marked our second year in business, and here in the U.S. we observe Independence Day on July 4th. Thus, we present you this special summer issue to focus on ways to renew and invigorate your communications.
Having trouble with the formatting? An HTML version of this newsletter is always available at www.m45.biz/resources/momentum/6_2003.asp. |
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Your company is probably facing tighter budgets, but you're still judged on how effectively you can communicate your message and reach potential customers.
For many businesses, trade shows continue to offer a cost effective method of creating the opportunity for direct contact between potential customers and your sales and marketing representatives. Here are some articles that offer tips for getting the most return on your trade show investments:
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Are you having an identity crisis? Is your company logo outdated?
Maybe it no longer reflects your goals, or doesn't project the image that you want. Maybe it's just time for a new look, or maybe you don't even have a logo.
If so, consider having M45 designers create a logo customized to reflect your business. What exactly is a logo? A simple definition is that it's a name or a symbol that has been designed for easy and definite recognition. But a good logo does so much more. It can reflect the nature of your business. It establishes immediate recognition in your community. A professionally designed logo can help build a brand or give small companies a more polished look.
Whether you need a logo or an entire corporate identity program, M45 can help. Our professional designers will work with you to create just the right look for your company.
After all, you've worked hard to establish your business. You know who you are and what you do—isn't it time everyone else does too?
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Why do companies exhibit at trade shows? According to a survey of Exhibitor Magazine readers, the most common answers included:
- 29.3% believe that their customers will be attending
- 15.5% cite sales or leads made at their booth
- 12.9% point to leads not available elsewhere
![[Making the Deal Graphic]](http://www.m45.biz/clients/momentum/graphics/sale.jpg "[Making the Deal Graphic]")
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Ad Q, a division of Harvery Research, Inc., selected an advertisement designed by M45 Marketing Services for Honeywell IM&C as a 2003 Reader's Choice Ad. The national study, which was performed in the February 2003 issue of Control Design Magazine, ranked reader's scores on how well they remembered an ad and if they recalled the information that was portrayed in the ad.
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Just fill in the required words below (or ask a friend for them) to have fun with this all-purpose press release, modeled after a popular children's game.
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M45 Marketing Services
524 West Stephenson Street,
Suite 100
Freeport, IL 61032
815-232-2121 - Phone
815-297-0166 - Fax
www.m45.biz
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