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Todd Cratty
Professional Background
Todd started his career as a photographer and
cinematographer and was hired to film exciting projects
such as a documentary for the Rolling Stones. Although
he still acts as a photographer and videographer for
company projects, most of his time is spent using his
analytical skills as opposed to his creative skills.
Todd has over twenty years experience in strategic
marketing, consumer research, media buying, and web
development for a broad range of clients in the fields
of healthcare, finance, education, entertainment,
retail, industry, politics (from mayors to U.S.
Congressmen), and more.
Functional Areas
Strategic marketing,
marketing support,
research,
media buying, and
web
development.
Likes
All things adventurous.
Dislikes
Mundane architecture. Advertising should be similarly
inspiring. Fortunately, uninspired advertising will come
and go quickly. Uninspired architecture lingers for
lifetimes.
Education
Bachelor of Science (I'm avoiding calling it BS) in
Advertising from the University of Illinois in
Champaign-Urbana.
Favorite Quotes
"Imagination is more important than knowledge." - Albert
Einstein
"Men don't stop playing because they get old, they get
old because they stop playing."
- Oliver Wendell Holmes
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